05/2021 – Present – Forbes – New York, NY
-Develops, closes, executes, and manages long-term, multi-platform programs
-Creatively sells partnerships through strategic live communication, email, mailings, and entertainment
-Maintains deep relationships with, and provides exceptional client support to current and prospective media agencies and clients
-Successfully coordinates with internal Marketing & Account Management / Planning teams to develop, pitch, plan, and launch advertising campaigns for partners
03/2018 – 04/2021 – IGN – New York, NY
-Responsibilities included assisting Sales Manager to prospect, build, and maintain / exceed territory ad revenue goals through creative and strategic selling
-Secured strategic level relationships with senior client contacts within the account list / territory region
-Worked with existing and potential clients to determine their business needs and formulate ad sales solutions
-Worked with internal marketing team to ideate, build, and propose media plans at budget tiers of $2.5MM+
-Tracked and managed advertising revenue pipeline to ensure quarterly business goals were achieved
-Managed Digital Sales Coordinator
-Maintained knowledge of industry trends
08/2016 – 02/2018 – IGN / AskMen – New York, NY
- Assisted in ensuring delivery of millions of dollars in advertising revenue across multiple sales teams by managing the proper booking, design, and execution of campaigns
- Lead spokesperson and liaison between internal teams and client agencies so that observations and inquiries were clearly communicated across accounts
- Preemptively strategized solutions with Ad Operations personnel to maximize campaign performance and manage client expectations
- Acted as a knowledgeable and reliable resource for clients and internal groups to ensure that questions and concerns were effectively addressed
09/2015 – 05/2016 – Dress for Success Worldwide - Central – Chicago, IL
-Initiated outreach to clients, donors, and media for services, opportunities, and funding in Chicago
-Heightened visibility and brand recognition through social media and online news stories
-Assisted with mock interviews for clients
The Result: Was asked to assist in executing the October 2015 DFSWC Women Of Power Breakfast, one of the largest fundraising opportunities of the year. Spearheaded the December 1st, 2015 #GivingShoesDay campaign which resulted in nearly 800 shoe donations, placing the Chicago Dress for Success affiliate in second place out of every participating affiliate in the nation.
05/2015 - 06/2015 - FCB Global - Prague, Czech Republic
-Co-developed in 4 weeks a strategic marketing plan designed to increase attendance from a younger audience to Hudebni Divadlo Karlin, the largest musical theater in the Czech Republic
-Was immersed in and navigated the Czech culture to better serve the desired demographic
The Result: Plan was presented to and well received by FCB Global executives as well as the theater director
06/2014 – 07/2014 – GetSet Learning – Chicago, IL
-Utilized social media, word of mouth, and other promotional efforts to encourage students to test out beta version of the app
-Documented new user data
The Result: Captured approximately 30 new users for the app and provided developers with consumer feedback which would help shape product development
03/2014 - 05/2014 - Burrell Communications - Chicago, IL
-Utilized primary and secondary research to develop a white paper on the historical impact of African Americans on contemporary luxury fashion
The Result: White paper was presented to and well received by Co-CEO, McGhee Williams Osse. Was asked to act as an ambassador at the 2014 My Black Is Beautiful summit in Washington D.C.
11/2013 - 02/2014 - MentorMob - Chicago, IL
-Strategized how to capture evangelists for the MentorMob brand through Pinterest and Facebook
The Result: Increased the company's Pinterest following by 30%
09/2013 -10/2013 - Fluent Group – Chicago, IL
-Leveraged social media and promotional events/contests to influence students to shop at Macy’s
The Result: Co-produced a “Life of a Fluent Representative” video which was awarded 2nd place in the nation
